The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’s conversations on colours and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colours and the mind.” To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today …

How to design great banner ads When creating an advertising campaign, a surprising number of people don’t think of using their own experiences to avoid some common pitfalls. But thinking about how you react to different adverts is a great way of measuring how your audience might respond. Banner ads are still a popular form of online marketing and a …

Do you have a business in Harrogate and are you considering producing a blog to promote your business? We asked our sister brand; digital marketing agency loyaltyMATTERS, “Why a business in Harrogate needs to regularly blog?” Done properly, they confirmed that it’s an invaluable marketing tool that businesses in Harrogate could use more effectively. We asked them to look at some …

8 Ways to Engage Readers with Better Blog Images Plenty of studies have proved conclusively that online posts with images attract more interest, shares and follows than those without. So, if you have a blog, it doesn’t take a genius to work out that you should include visuals every time you publish an article. After all, who doesn’t want more …

Choosing a business logo – a guide to different styles Your logo symbolises your business. If you’re lucky, it will become instantly recognisable – like the Nike ‘swoosh’ or Google. Whether you’re rebranding or setting up a new company, it’s something you will think about carefully. A good graphic design team will work closely with you to develop the perfect …

We How to choose the right font for your marketing When you look at a newspaper like The Sunday Times, you know that the articles will have a certain tone, conveying a level of authority and gravitas. Turn to The Sun, and you’re not surprised that the focus is more on celebrity scandals or sensationalist headlines. Both have developed their particular reputations …